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Food and Beverages maker PepsiCo said it has entered into a strategic partnership with bottling partner Varun Beverages, which will now sell and distribute the entire Tropicana range of juices along with Gatorade and Quaker Value-Added Dairy in north and east India.
Already, Varun Beverages Ltd (VBL) holds manufacturing, sales and distribution rights for Tropicana Slice and Tropicana Frutz in north and east regions.
"In order to further unlock the potential of brand Tropicana, we have entered into a strategic partnership with VBL for ramping up the selling and delivery infrastructure for our Premium Go to Market channel in their territories across North and East India," PepsiCo India Vice President-Nutrition Category Deepika Warrier said in a statement. Shares of Orbit Exports touched 52-week high of Rs 190, rising nearly 5 percent in morning as company s going to consider buyback of its equity shares.
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